{"product_id":"1964-mercier-fleece-long-sleeves-cycling-kits","title":"1964 Mercier Fleece Long Sleeves Cycling Kits","description":"\u003ch3\u003e1. Basic Identity \u0026amp; Design Overview\u003c\/h3\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis cycling jersey is the iconic kit of the \u003cstrong\u003eVelda–Latina–Flandria–Butano team\u003c\/strong\u003e, a multi-sponsored European squad active in the 1970s.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Design Elements\u003c\/h3\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVisual Theme\u003c\/strong\u003e: The jersey features a vibrant, solid orange base with a clean, high-contrast design. Large black sponsor text dominates the chest, stacked vertically: \u003cem\u003eVELDA LATINA ASSICURAZIONI\u003c\/em\u003e, \u003cem\u003eFLANDRIA\u003c\/em\u003e, and \u003cem\u003eBUTANO\u003c\/em\u003e. The sleeves also carry the \"BUTANO\" branding, creating a bold, instantly recognizable look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBranding \u0026amp; Partnership\u003c\/strong\u003e: The kit reflects the team’s multi-sponsored structure, with partners from different countries: Velda Latina (Italian insurance), Flandria (Belgian bicycle manufacturer), Butano, and the Spanish newspaper \u003cem\u003eEl Correo Español\u003c\/em\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnical Features\u003c\/strong\u003e: This replica honors the classic 1970s design while incorporating modern performance upgrades: a full-length zipper for ventilation, lightweight moisture-wicking fabric, and a tailored race fit, suitable for both vintage cycling events and everyday rides.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003e2. Year \u0026amp; Background Story\u003c\/h3\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003eDesign Origin \u0026amp; Timeline\u003c\/h3\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis kit was worn by the team during the \u003cstrong\u003e1970s\u003c\/strong\u003e, a period when professional cycling teams often had multiple co-sponsors.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003eCycling Culture Behind the Design\u003c\/h3\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Multi-Sponsor Era\u003c\/strong\u003e: This jersey is a perfect example of 1970s European cycling kits, where teams often had a mix of sponsors from different industries and countries, leading to long, stacked text on the chest.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA Pan-European Team\u003c\/strong\u003e: The combination of Italian, Belgian, and Spanish sponsors reflects the truly international nature of the squad, which competed in races across the continent.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003e3. Related Riders \u0026amp; Iconic Achievements\u003c\/h3\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe team is most closely associated with \u003cstrong\u003eEddy Merckx\u003c\/strong\u003e, who rode for Flandria in the early 1970s. While this specific multi-sponsored version was worn later, it carries the legacy of Flandria’s successful era.\u003c\/div\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eProduct introduction:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eItalian high-elastic honeycomb mesh elastic band, 3D three-dimensional weaving technology, adaptive shoulder and back curve\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eItalian 3D ergonomic cushion，ultra-light foam shock absorption in the front, hollow diversion and heat dissipation in the middle, and rear support reinforcement，8-hour continuous riding test, sciatic pressure peak reduced by 47%, antibacterial rate in humid environment 99.2%\u003c\/li\u003e\n\u003cli\u003e3D knitted fabric (78% cool nylon\/22% Lycra spandex)                                                            \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFabric: The outer protective layer features a waterproof and windproof coating, crucial for resisting harsh weather conditions (cold wind, rain, snow). It effectively blocks cold wind penetration, preventing heat loss. The fabric surface undergoes a durable water-repellent treatment, forming an invisible protective film that easily handles light rain and road splashes; water droplets bead up and roll off, keeping you dry.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe inner insulating layer innovatively combines high-quality merino wool, effectively locking in body heat even when wet. More importantly, the soft, skin-friendly feel, moisture-wicking properties, and natural antibacterial characteristics of wool ensure you stay dry, warm, and comfortable during long rides, eliminating the cold and sticky feeling common in winter cycling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eDetails:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFeatures:Anti-pilling, Anti-shrinkage, Anti-wrinkle warm\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePockets: Three reinforced back pockets,Reflective strips\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eZipper: Full-length invisible zipper\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCollar: o-neck zipper collar\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eElastic Strap: No-irritant silicon elastic waist strap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSuspenders: High elastic elastic band\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eChamois: Italy Elastic Interface\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGrippers: Italian origin silicone webbing\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePrinting: Full sublimation, heat transfer printing\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eleg grippers,:All double stitches\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTrouser hem: invisible zipper design\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMaterial: wool and polyester\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDefense:UV protection (UPF 70+)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eInk: Imported Italian, never-fade ink for long-lasting vibrant colors\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCare: Machine washable, do not dry clean or iron\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSeason: Winter\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"RCJ","offers":[{"title":"Fleece Long Sleeves Kits \/ Men \/ 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