{"product_id":"1977-miko-long-sleeves-cycling-kits","title":"1977 Miko Long Sleeves Cycling Kits","description":"\u003cdiv\u003e\n\u003cdiv\u003eThis cycling jersey is the vintage-styled race kit of the \u003cstrong\u003eMiko–Mercier–Vivagel\u003c\/strong\u003e professional cycling team, this French squad was active from 1975 to 1977.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e1. Era \u0026amp; Background Story\u003c\/strong\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n  ● \u003cstrong\u003eDesign Origin \u0026amp; Timeline\u003c\/strong\u003e: Miko–Mercier–Vivagel was a French professional cycling team active between 1975 and 1977. Miko, the famous French ice cream brand, was the main title sponsor, Mercier supplied the team bicycles, and Vivagel joined as the secondary sponsor. The team lined up for the Tour de France and many prestigious European stage races and classic one-day events.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e  ● \u003cstrong\u003eCycling Culture Behind The Design\u003c\/strong\u003e: Mid-1970s French cycling embraced bold, expressive graphic designs. The layered V-shaped colour pattern created strong visual impact, making sponsor branding easy to identify on race footage and photographs, a beloved retro style among vintage cycling collectors.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e2. Key Design Elements\u003c\/strong\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n  ● \u003cstrong\u003eVisual Theme\u003c\/strong\u003e: The jersey features a white upper chest and shoulder area, with stacked downward-pointing V graphics in deep orange, golden yellow and pale yellow above a soft pink lower body. The chest displays the “MIKO CYCLES MERCIER vivagel” logo set. Sleeves combine pink, blue and white sections, while vertical blue and white side panels repeat the “MIKO MERCIER” lettering to complete the distinctive team livery.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e  ● \u003cstrong\u003eConstruction Feature\u003c\/strong\u003e: It adopts lightweight breathable fabric, an athletic tailored cut and full-length front zipper, designed for comfortable long-distance riding while faithfully recreating the striking original race kit of the 1970s French peloton.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e3. Related Riders \u0026amp; Iconic Achievements\u003c\/strong\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n  ● \u003cstrong\u003eRaymond Poulidor\u003c\/strong\u003e: The iconic French veteran rider remained a core leader of the team, still claiming top general classification results and stage honours in the Tour de France during this period.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e  ● \u003cstrong\u003eBernard Thévenet\u003c\/strong\u003e: The celebrated French Grand Tour champion raced with the squad, securing stage wins and competing for high overall positions in the Tour de France.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eProduct introduction：\u003c\/h3\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eIce-sensing fiber fabric: The body temperature drops by 3℃ the moment it touches the surface, and the patented moisture-wicking structure absorbs 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