{"product_id":"1990-lotto-short-sleeves-cycling-kits","title":"1990 Lotto Short Sleeves Cycling Kits","description":"\u003ch3\u003e1. Basic Identity \u0026amp; Design Overview\u003c\/h3\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis cycling jersey is the iconic kit of the \u003cstrong\u003eVelda–Latina–Flandria–Butano team\u003c\/strong\u003e, a multi-sponsored European squad active in the 1970s.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003eKey Design Elements\u003c\/h3\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVisual Theme\u003c\/strong\u003e: The jersey features a vibrant, solid orange base with a clean, high-contrast design. Large black sponsor text dominates the chest, stacked vertically: \u003cem\u003eVELDA LATINA ASSICURAZIONI\u003c\/em\u003e, \u003cem\u003eFLANDRIA\u003c\/em\u003e, and \u003cem\u003eBUTANO\u003c\/em\u003e. The sleeves also carry the \"BUTANO\" branding, creating a bold, instantly recognizable look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBranding \u0026amp; Partnership\u003c\/strong\u003e: The kit reflects the team’s multi-sponsored structure, with partners from different countries: Velda Latina (Italian insurance), Flandria (Belgian bicycle manufacturer), Butano, and the Spanish newspaper \u003cem\u003eEl Correo Español\u003c\/em\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnical Features\u003c\/strong\u003e: This replica honors the classic 1970s design while incorporating modern performance upgrades: a full-length zipper for ventilation, lightweight moisture-wicking fabric, and a tailored race fit, suitable for both vintage cycling events and everyday rides.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003e2. Year \u0026amp; Background Story\u003c\/h3\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003eDesign Origin \u0026amp; Timeline\u003c\/h3\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis kit was worn by the team during the \u003cstrong\u003e1970s\u003c\/strong\u003e, a period when professional cycling teams often had multiple co-sponsors.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003eCycling Culture Behind the Design\u003c\/h3\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Multi-Sponsor Era\u003c\/strong\u003e: This jersey is a perfect example of 1970s European cycling kits, where teams often had a mix of sponsors from different industries and countries, leading to long, stacked text on the chest.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA Pan-European Team\u003c\/strong\u003e: The combination of Italian, Belgian, and Spanish sponsors reflects the truly international nature of the squad, which competed in races across the continent.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003e3. Related Riders \u0026amp; Iconic Achievements\u003c\/h3\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe team is most closely associated with \u003cstrong\u003eEddy Merckx\u003c\/strong\u003e, who rode for Flandria in the early 1970s. While this specific multi-sponsored version was worn later, it carries the legacy of Flandria’s successful era.\u003c\/div\u003e\n\u003ch3\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eProduct introduction:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIce-sensing fiber fabric: The body temperature drops by 3℃ the moment it touches the surface, and the patented moisture-wicking structure absorbs sweat in 2 seconds, keeping you dry all the time\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBionic fish gill breathable mesh: 500+ air holes are laser-cut on the side waist, and the aerodynamic guide grooves are used to increase ventilation efficiency by 40%\u003c\/li\u003e\n\u003cli\u003eItalian high-elastic honeycomb mesh elastic band, 3D three-dimensional weaving technology, adaptive shoulder and back curve\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eItalian 3D ergonomic cushion，ultra-light foam shock absorption in the front, hollow diversion and heat dissipation in the middle, and rear support reinforcement，8-hour continuous riding test, sciatic pressure peak reduced by 47%, antibacterial rate in humid environment 99.2%\u003c\/li\u003e\n\u003cli\u003e3D knitted fabric (78% cool nylon\/22% Lycra spandex)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eDetails:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePockets: Three reinforced back pockets,Reflective strips\u003c\/li\u003e\n\u003cli\u003eZipper: Full-length invisible zipper\u003c\/li\u003e\n\u003cli\u003eCollar: o-neck zipper collar\u003c\/li\u003e\n\u003cli\u003eSide: Breathable cooling mesh\u003c\/li\u003e\n\u003cli\u003eMaterial: Polyester and Spandex\u003c\/li\u003e\n\u003cli\u003eElastic Strap: No-irritant silicon elastic waist strap\u003c\/li\u003e\n\u003cli\u003eFeatures: Anti-pilling, Anti-shrinkage, Anti-wrinkle moisture absorption and quick drying\u003c\/li\u003e\n\u003cli\u003eSuspenders: High elastic elastic band\u003c\/li\u003e\n\u003cli\u003eChamois: Italy Elastic Interface\u003c\/li\u003e\n\u003cli\u003eGrippers: Italian origin silicone webbing\u003c\/li\u003e\n\u003cli\u003ePrinting: Full sublimation, heat transfer printing\u003c\/li\u003e\n\u003cli\u003eleg grippers:All double stitches\u003c\/li\u003e\n\u003cli\u003eMaterial: Polyester and Lycra\u003c\/li\u003e\n\u003cli\u003eDefense:UV protection (UPF 70+)\u003c\/li\u003e\n\u003cli\u003eInk: Imported Italian, never-fade ink for long-lasting vibrant colors\u003c\/li\u003e\n\u003cli\u003eCare: Machine washable, do not dry clean or iron\u003c\/li\u003e\n\u003cli\u003eSeason: Summer\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"RCJ","offers":[{"title":"Short Sleeves Kits \/ Men \/ XXS","offer_id":49361388634340,"sku":"M-253-5-XXS","price":85.0,"currency_code":"USD","in_stock":true},{"title":"Short Sleeves Kits \/ Men \/ 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