1974 Watney Long Sleeves Cycling Kits

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1974 Watney Long Sleeves Cycling Kits

This cycling jersey is the retro-style race kit of Watney–Maes, the Belgian professional road squad known as Watney–Maes Pils during the 1973–1974 seasons, backed by the Watney and Maes Pils beer brands.

1. Era & Background Story

　　● Design Origin & Timeline: The Belgian Maes Pils professional cycling team existed from 1966 to 1977, competing under a sequence of beer-sponsored names including Geens–Watney, Watney–Avia, Watney–Maes Pils and Maes Pils–Watney. This white kit corresponds to the Watney–Maes Pils livery of the early-to-mid 1970s.

　　● Cycling Culture Behind The Design: Beer sponsorship was a common pattern in 1970s Belgian road cycling, with trade teams built around home classics riders and stage hunters. The squad took results in Belgian and Belgian-style hilly classics, alongside stage wins in European stage races of the period.

2. Key Design Elements

　　● Visual Theme: A plain white torso forms the base, with a black crew neck collar and black sleeve cuffs for a simple high-contrast two-colour look. The clean white front leaves the black serif chest lettering as the main focal point, in keeping with the understated kits of the era.

　　● Sponsor Branding: Black serif “WATNEY” sits above “MAES” across the central chest. A black standing-figure emblem appears on both sleeves beside partial brand lettering, matching the team’s period sponsor markings.

　　● Cut & Construction: Black crew neck collar, full-length front zipper, lightweight textured race fabric, traditional short-sleeve fit, and a black gripper elastic hem band with light dotted trim, reflecting the road kit construction of 1970s professional cycling.

3. Featured Riders

　　● Frans Verbeeck: Belgian team leader on the 1974 Watney–Maes Pils roster, winning races that year including Ronde van Limburg, GP de Wallonie, La Flèche Wallonne and a Tour de Luxembourg stage.

　　● Walter Planckaert: Belgian rider on the 1974 roster, who took a Tirreno–Adriatico stage with the squad and later won the 1976 Tour of Flanders for the Maes Pils team.

Product introduction：

Ice-sensing fiber fabric: The body temperature drops by 3℃ the moment it touches the surface, and the patented moisture-wicking structure absorbs sweat in 2 seconds, keeping you dry all the time
Bionic fish gill breathable mesh: 500+ air holes are laser-cut on the side waist, and the aerodynamic guide grooves are used to increase ventilation efficiency by 40%
Italian high-elastic honeycomb mesh elastic band, 3D three-dimensional weaving technology, adaptive shoulder and back curve
Italian 3D ergonomic cushion，ultra-light foam shock absorption in the front, hollow diversion and heat dissipation in the middle, and rear support reinforcement，8-hour continuous riding test, sciatic pressure peak reduced by 47%, antibacterial rate in humid environment 99.2%
3D knitted fabric (78% cool nylon/22% Lycra spandex)

Details:

Pockets: Three reinforced back pockets,Reflective strips
Zipper: Full-length invisible zipper
Collar: o-neck zipper collar
Side: Breathable cooling mesh
Material: Polyester and Spandex
Elastic Strap: No-irritant silicon elastic waist strap
Features: nbsp;Anti-pilling, Anti-shrinkage, Anti-wrinkle,moisture absorption and quick drying
Suspenders: High elastic elastic band
Chamois: Italy Elastic Interface
Grippers: Italian origin silicone webbing
Printing: Full sublimation, heat transfer printing
leg grippers, All double stitches
Material: Polyester and Lycra
Trouser hem: invisible zipper design
Defense:UV protection (UPF 70+)
Ink: Imported Italian, never-fade ink for long-lasting vibrant colors
Care: Machine washable, do not dry clean or iron
Season: Spring,Autumn

We will continue to work with our delivery partners to ensure all packages are delivered safely and as quickly as possible.

We want to be as transparent as possible when it comes to delivery times, so find below our real-time updated delivery statistics for current in transit or recent deliveries.

All warehoused stock is dispatched in 24-48 hour dispatch from our global warehouse. All made-to-order items are manufactured from start to finish by us and are currently taking 3-4 days.
Please refer to the tables below for accurate delivery estimates.
Delivery time ranges are due to local postal service processing times, whether the customer is home at first delivery attempt, and the users regional location.

Free Standard Shipping

In-Stock items are in our global warehouse and will be sent in 24-48 hours. Made-To-Order items are manufactured by us from start to finish and generally dispatch in 2-4 days.

Free shipping items are delivered by your local postal service

Street or PO Boxes are accepted. Adding a phone number to your order is recommended to ensure the fastest possible delivery, but not required.

Country / Region	Shipping Time (Business Days)
United Kingdom	5-10
USA, France, Germany, Australia, Spain, Italy, Netherlands, Switzerland, Belgium, Poland, Austria, France	10-15
Canada, Sweden, Israel, Czech Republic, Norway, Poland, Croatia, Greece, Slovak Republic, Sweden, Malaysia, Singapore, Saudi Arabia, Israel, Japan, Luxembourg, Portugal, Slovenia, New Zealand	15-20
Russia, Brazil, Mexico, Colombia, Thailand, Cambodia, Vietnam	15-25
Ukraine, Ireland, Peru, South Africa, South Korea, Kazakhstan, Philippines, Pakistan	20-30
Other countries	25-35

Special Line Transportation

In-Stock items are in our global warehouse and will be sent in 24-48 hours. Made-To-Order items are manufactured by us from start to finish and generally dispatch in 2-4 days.

Delivered by courier. No PO Boxes or Parcel Lockers. A phone number is required to ensure courier delivery.

Country / Region	Shipping Time (Business Days)
United Kingdom	4-7
USA, France, Germany, Australia, Spain, Italy, Netherlands, Switzerland, Belgium, Poland, Austria, France	7-10
Canada, Sweden, Israel, Czech Republic, Norway, Poland, Croatia, Greece, Slovak Republic, Sweden, Malaysia, Singapore, Saudi Arabia, Israel, Japan, Luxembourg, Portugal, Slovenia, New Zealand	10-15
Russia, Brazil, Mexico, Colombia, Thailand, Cambodia, Vietnam	10-20
Ukraine, Ireland, Peru, South Africa, South Korea, Kazakhstan, Philippines, Pakistan	18-25
Other countries	20-30

Fast Shipping

In-Stock items are in our global warehouse and will be sent in 24-48 hours. Made-To-Order items are manufactured by us from start to finish and generally dispatch in 2-4 days.

Delivered by courier. No PO Boxes or Parcel Lockers. A phone number is required to ensure courier delivery.

Country / Region	Shipping Time (Business Days)
United Kingdom	2-4
USA, France, Germany, Australia, Spain, Italy, Netherlands, Switzerland, Belgium, Poland, Austria, France	3-7
Canada, Sweden, Israel, Czech Republic, Norway, Poland, Croatia, Greece, Slovak Republic, Sweden, Malaysia, Singapore, Saudi Arabia, Israel, Japan, Luxembourg, Portugal, Slovenia, New Zealand	4-7
Russia, Brazil, Mexico, Colombia, Thailand, Cambodia, Vietnam	4-8
Ukraine, Ireland, Peru, South Africa, South Korea, Kazakhstan, Philippines, Pakistan	5-8
Other countries	7-10

All estimated/typical lead times are derived from real data collected from recent orders. You can view our tracking statistics here.
Shipping times will be affected by public holidays, natural disasters, global pandemics and border closures around the world; manufacturers and couriers will limit their operations during these times. This is beyond our control.
Our goal is to process express items within 24 hours and custom items within 72 hours (excluding holidays and Sundays), when the shipping time estimate begins.